To be the preferred choice for a distributor to principals and customers in the country with a modern and efficient distribution system, the largest coverage of points of sale, the fastest market breakthrough, outstanding customer care and a large portfolio of premium quality products for end consumers.

To work towards continuous development of the distribution process through the implementation of the latest trends and technologies in the field of sales, distribution and logistics.

To respond to market demands and to create value for principals and customers through an incredible service and partnership and principled relationship.

Continuously createing the need for customer to purchase top quality products.

To work on the continuous growth and development of our employees, upgrading their knowledge skills and capabilities needed to fulfill our vision and mission.

Our company is based on sophisticated values that inspire us to fulfill the given goals and remain focused on our mission.

1. People
   Respect for colleagues, creating a working environment in which everyone is involved, helping others to have good results, contributing to the community, cooperation and a positive working atmosphere.
2. Customer orientation
   Commitment to providing excellent service to colleagues and external clients, understanding and anticipating customer needs, an effort to overcome expectations.
3. Integrity
   Behavior that demonstrates ethical standards, consistency in activities, methods of work, principles and values.
4. Professionalism
   Behavior that shows respect for oneself and others as well as awareness of the impact our behavior has on others. Demonstrate effectiveness and efficiency in all interactions.
5. Continuous improvement
   Constant effort and aspiration to improve the products, service and processes in the operation of the company.
6. Commitment to quality
   Passion for our products, services and business, commitment to quality processes and services, continuous improvement of processes and services.