Neva, the oldest and leading manufacturer of cosmetics and toiletries, was founded in 1918 as a small pharmaceutical laboratory called RAVE. Thirty years later, with the merger of RAVE with the Croatian subsidiary of Beiersdorf AG (BDF), a new company was formed, today known as Neva. Since 1948, Neva has been producing leading products on the Croatian market, such as Plidenta toothpaste, Rosal lip balm and Rosal and Melem cosmetics.

Neva products are developed in their own laboratories, which were the first in Croatia to introduce an integrated environmental management system ISO 9001/2000 / ISO 14001. Neva brands also win numerous national and international awards for quality and innovation, such as Product of the Year 2019 (Plidenta Bio Toothpaste), Cosmo Beauty Awards (Neva 1918 and Melem SUN line), Value4Money (Melem and Plidenta), Superbrands (Plidenta and Melem), Cropak (Plidenta), BBC Design Award (Rosal), Inpex (Melem and Rosal). Melem is one of the first holders of the right to use the trademark Original Croatian.